"99% Invisible" Blows Kickstarter Goal Out of the Water

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99% Invisible, A tiny radio show about design, architecture & the 99% invisible activity that shapes our world.

99% Invisible is, by far, our favorite radio show on architecture and design. Although, granted, there aren’t that many. As Roman Mars, the show’s host and producer, admits: ”since these are disciplines usually appreciated through the eye, you might be thinking: well, that’s the stupidest idea I’ve ever heard. Fair enough. It turns out , I don’t need pictures to talk about design, I like making stories that tell us about who we are through the lens of the things we build.”

Despite being an auditory medium (and a low-budget project, sponsored by KALW and AIA San Francisco, but produced in Mars’ garage), the show works because it gets to the heart of any design project: its story.

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Cite: Vanessa Quirk. ""99% Invisible" Blows Kickstarter Goal Out of the Water" 23 Aug 2012. ArchDaily. Accessed . <https://www.archdaily.com/266020/99-invisible-blows-kickstarter-goal-out-of-the-water> ISSN 0719-8884

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